With the GDPR dominating the headlines over the past year, the Privacy and Electronic Communications Regulations (PECR) has taken a backseat.
Just like the GDPR, the PECR focuses on streamlining digital interactions with customers, and although it has existed since 2003, the law is getting a major overhaul in line with the GDPR.GET A QUOTE
The overhaul will follow the rules set out by the GDPR, but focusing on electronic communications such as email, cookies and text messaging.
There will be new rules to simplify cookies, ban email communication if customers haven’t given their consent and incorporate the GDPR’s fine structure for those businesses who don’t comply.
All electronic marketing communications will be reliant on opt-in consent, giving customers more control over where their personal data is used.
Although not confirmed, the PECR changes are planned for 25th May to coincide with GDPR.GET A QUOTE